Kashi Responds to Backlash Over “All Natural” Claim on Cereals Containing GMOs
a href=”http://stage.liveinthenow.com/wp-content/uploads/2012/05/nutrition-label.jpg”> In what’s become a virtual modern day riot via social media, thousands of upset consumers have expressed anger and disgust with Kashi. The “natural” Kellogg’s brand was recently exposed for making 17 of their 24 “all natural” cereals with genetically modified and pesticide laden ingredients.
The news broke after a organic grocer in Portsmouth, Rhode Island replaced the cereals on his shelf with a sign that said:
“You might be wondering where your favorite Kashi cereals have gone. It has recently come to our attention that 100% of the soy used in Kashi products is Genetically Modified, and that when the USDA tested the grains used there were found to be pesticides that are known carcinogens and hormone disruptors.”
The store owner made the decision promptly after reading the Cornucopia Institute report, Cereal Crimes. The store’s customers and food freedom activists quickly shared the news by posting pictures of the sign to their Facebook and Twitter accounts, causing the photos (and the news, itself) to go viral nationwide in less than three weeks.
Upset Kashi fans also took to Kashi’s Facebook page to express their disappointment in the brand’s misleading advertising.
Kashi, in an obvious attempt at damage control, released these two videos in response to the backlash:
What are you’re thoughts? Should Kashi’s response alleviate any concerns or frustrations? Or should they have, as one angry Facebook fan put it,” fallen on the sword?”